Behaviour change

Everything we do is geared towards changing behaviour.

Some of our clients call this social marketing, some call it public engagement and some liken it to personal responsibility. But whatever term you use, it always involves understanding people’s motivations and barriers to act in a certain way, and using these insights to inform strategies that lead to real change.

Our work with WRAP on home recycling has helped almost triple UK recycling volumes.

In the health arena, we have worked with over 50 Primary Care Trusts to help people quit smoking, drink responsibly, eat well, be aware of contraceptive choices and adopt other behaviours that improve their lives.

And through our Social Marketing Academy, we are the first company to provide tailored training aligned to the UK’s new National Occupational Standards in social marketing.

To see how behaviour change could help your organisation, read our case studies or just get in touch.