Anglian Water

Anglian Water is responsible for supplying clean water and taking away and recycling dirty water for six million people in the East of England.

But there’s a problem. They work in one of the lowest lying areas of the UK and are therefore more vulnerable to climate change. Rainfall is low – about the same as Jerusalem. And the population has gone up 20% in the last 20 years and certain to grow further.  It’s not sustainable.

Their response in the last year has been to imagine a new sustainable business model for the company under the banner Love Every Drop. Their ambition is to put water at the heart of a whole new way of living.