CSR

A farmer takes water form a dried-up pond to water his vegetable field on the outskirts of Yingtan, Jiangxi province during a drought Reuters/REUTERS

It's time to reinvent CSR. In fact, it's time to reinvent business strategy. In the last two years, companies have been transforming. Now, recession is being replaced by reinvention. The shapes have been unclear. But today the fog is lifting and a new shape is beginning to emerge.