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Marks and Spencers
Placing sustainability alongside a 'national treasure' is a timely initiative.
If our society is going to achieve the full-blown paradigm-shift needed to address the challenges we all face then mainstreaming sustainability and grand-scale awareness raising as part of behaviour change programs are essential. Whilst we are all still so committed to what we do as a society today the momentum for change isn't there. Hats off to Marks and Spencer - it's a good start and let's hope Joanna can be as successful on sustainability as she has been on the Gurkhas.