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Anglian Water - Love Every Drop
Since 2010, we have worked very closely with the Management Board, Non-Executive Directors and Communications Directorate of Anglian Water to develop, deliver and expand ‘Love Every Drop’, a sector-leading approach to business, environmental and community sustainability.
As the driest and lowest-lying region in the country, East Anglia is at the forefront of climate change. Thinking decades in advance, Anglian Water was concerned for the future viability of its business and decided a new approach was needed.
Love Every Drop is based on its long-term sustainability vision: to place water at the heart of a whole new way of living. It is about securing future water supplies for local people and businesses; promoting local knowledge about water use and climate change; and long-term business success, by changing the way people think about and use water.
Our work to date has spanned sustainable business strategic counsel, working closely with the Management Board on its vision and values, research and insight, as well as the brand identity and campaign collateral for internal and external audiences. These included the Love Every Drop manifesto (PDF | 15.24MB), a range of customer advice leaflets and the Keep It Clear campaign to reduce sewer blockages.
We have also contributed to the development of the company’s employee engagement strategy, developing employee briefings, internal behaviour change programmes and how-to kits, and supporting the roll-out and training of internal champions, as well as providing strategic advice on the integration of Love Every Drop into all aspects of performance management, talent retention and employee development.
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