ASDA - People, prices, planet

ASDA has positioned itself as a leader in sustainable business by creating the People, Prices, Planet campaign. 

It communicates the retailer’s activities across environmental, ethical, and health issues with external and internal stakeholders.

The campaign is accompanied by a range of materials, including a printed document launched at the political conferences of all three major parties, and a large-scale restructuring of the corporate website.

Corporate Culture has supported ASDA with strategic counsel and the creative implementation of the campaign.

“With the People, Prices, Planet campaign, Corporate Culture is helping us communicate our track record and our future aspirations. Their depth of insight and quality of delivery are helping us to take a lead on key sustainability issues.”

David Ginivan, Former Head of Campaigns, ASDA

For more information, read the PDF.