AstraZeneca - Talking about lung cancer

Lung cancer is one of the biggest global killers, claiming more than 1.3 million lives every year. Yet, it’s a much misunderstood disease.

Pharmaceutical company AstraZeneca wanted to raise global awareness of the disease, its symptoms and treatments, and start busting lung cancer myths. We created a conversations toolkit, to help AstraZeneca communicate its key messages to a range of audiences, including patients, advocacy groups, healthcare professionals and the media.

This online toolkit is now helping AstraZeneca marketing colleagues around the world get everyone talking about lung cancer.

“Corporate Culture’s work on the Talking About Lung Cancer toolkit has been outstanding. Their depth of communications knowledge, fundamental understanding of the new brand, and willingness to go the extra mile has helped us deliver this best-practice toolkit across the business.”

David Ginivan, Global PR Director, AstraZeneca