BT - Betterworld

In a BT and ChildLine survey, just 47% of young people felt that adults listened to them and acted upon what they said.

For several years, Corporate Culture has worked on BT’s Betterworld campaign to ensure that young people in need are heard and helped; grow their communication skills; and help campaign for social change.

We supported BT with campaign management, strategy and creative delivery – Better World continues to provide a platform for young people everywhere.

Together, Betterworld and previous campaigns have raised a total of over £10 million for ChildLine meaning it can now answer 19% more calls from young people in most need.

For more information, read the PDF.