ChaMPs - Snack Right

In the UK, a quarter of boys and a third of girls are overweight or obese.

The ChaMPs Public Health Network responded by collaborating with Corporate Culture to create Snack Right, a series of local events for under 4s and their parents in Cheshire and Merseyside. The initiative encourages the audience to replace an unhealthy snack with a healthy one each day.

Corporate Culture supported ChaMPs to create ‘The Snack Right Five’, a group of fruit and veg characters that feature in a rhyming story book, direct mail competition and range of creative materials.

Following the events, 41% of families snacked healthily for four weeks or more.

For more information, read the PDF.