ChaMPs - Snack Right

In the UK, a quarter of boys and a third of girls aged 2-19 are overweight or obese.

The ChaMPs Public Health Network responded by collaborating with Corporate Culture to create Snack Right, a series of local events for under 4s and their parents in Cheshire and Merseyside.

The initiative encourages the audience to replace an unhealthy snack with a healthy one each day.

Corporate Culture coordinated the events, providing strategy, management, research and creative communications including a rhyming story book, and a direct mail competition.

Following the events, 41% of families snacked healthily for four weeks or more.

For more information, read the PDF.