Coutts Bank - A good business journey

Since the recession, most financial institutions would admit that there’s a need to regain customer trust.

Coutts Bank was developing its approach to sustainable business pre-recession. Its strategy was communicated through ‘A good business journey’, an iconic story book with personal accounts at its heart.

The report reflects a classical piece of literature in look and structure — with themed chapters, eloquent quotations, and powerful design features that articulate the Bank’s ongoing journey.

Corporate Culture supported the project with management, copywriting and design. The client was delighted with the result, and nominated it for an IVCA Clarion Award.

For more information, read the PDF.