GMWDA - A cleaner, greener place to be

The UK has challenging landfill targets to meet: by 2013, waste sent to landfill should be 50% of that sent in 1995, reducing to 35% by 2015.

Greater Manchester Waste Disposal Authority (GMWDA) recently secured a 25-year PFI contract to bring £300 million worth of innovative waste treatment facilities to the region.

The Authority is working with waste contractor Viridor Laing to deliver against these commitments.

The two partners commissioned Corporate Culture to offer guidance, helping them form a strategy that will guide their working relationship over the next quarter of a century.

Our approach was to work with them to facilitate a joint communications planning process - identifying the challenges and working together to find strategic solutions.

“Corporate Culture have brought their skills and abilities to supplement the internal resources of our Authority, advising, coaching and delivering specific projects. Their expertise is also supporting us on a journey of building stakeholder relationships and our reputation.”

Jane Hawkes, Director of Strategy and Communications, GMWDA