Microsoft - The Blue Books

"Businesses and organisations function best when they make their employees’ commitment, potential, creativity and capability central to their operation.”

That’s the conclusion of ‘Engaging for Success’, a recent government report,

Microsoft did just that by releasing a series of employee story books. Each one communicated the benefits of the company’s citizenship programme, encouraging employees to get involved.

Corporate Culture supported the project with event launches, copywriting and design.

“What impresses me is their ability to combine strategic thinking with really creative delivery. Their work in developing campaign and communication materials has really helped us embed our core value of citizenship across the UK business.”

Alison Boswell, PR Manager, Microsoft

For more information, read the PDF.