NHS Liverpool and NHS Knowsley - eesy peesy

Around 1 in 10 people aged 16-25 has Chlamydia. NHS Liverpool and NHS Knowsley launched a campaign to encourage young people to get tested for the infection.

The ‘eesy peesy’ campaign reinvents the traditional story of Jack and Jill, and positions it in a context relevant to the experiences of young people.

The campaign is typified by a bold graphic style, risqué rhymes, and a name that effortlessly captures the ease and mechanics of Chlamydia testing.

Around 400 of the 747 tests came from males – a hard-to-reach audience.

Corporate Culture supported the campaign with strategy, branding and creative materials.

“Corporate Culture’s experience helped promote the importance of testing for Chlamydia, delivering the message to a target audience who are traditionally difficult to reach.”

Susie Gardiner, Senior Public Health Practitioner, Liverpool PCT

For more information, read the PDF.