NHS Merseyside - What will you change?

Encouraging people to stop smoking, eat healthily, drink sensible amounts of alcohol and exercise regularly are key for the NHS.

In Merseyside, PCTs launched ‘What will you change?’, a brand and campaign that encouraged people to act on just one of these issues.

The campaign featured local people, telling stories about how they made positive changes. The ‘What will you change?’ brand sat above local services dedicated to each health issue, bringing them together for maximum effect.

Corporate Culture supported the project with insight, strategy and creative delivery.

The campaign ran in partnership with Boots’ ‘Change one thing’ campaign.