NHS North West - OurLife

On average, people in some parts of the North West live eight years less than Londoners.

To respond, NHS North West developed OurLife through workshops and in-depth interviews with partners from across the public sector.

Using the input from research and engagement, the organisation clearly articulated a vision for the future, its core principles of operation, its values and options on branding and positioning.

Delivered at a local and regional level, the OurLife brand uses bold facts and images of real people to raise awareness of the importance of healthy living.

"Corporate Culture’s dedicated strategy and creative teams developed an understanding of our key stakeholders, delivering a brand that has the potential to act as an umbrella for all future health campaigns in our region. Its flexible nature allows it to be applied to a range of issues and local groups – helping to build collective ownership, and providing a flag behind which everyone can march."

Dr Alison Giles, Director, OurLife

For more information, read the PDF.