Schering-Plough - Questions Answered

Many 16- to 24-year-old women are not aware of the full range of contraceptive choices.

To change this, Corporate Culture helped Schering-Plough create a social marketing toolkit for NHS organisations called Questions Answered. Produced on CD and USB, the interactive guide takes each organisation on a six-step approach to creating campaigns that promote contraceptive choice – from strategy, to planning, to delivery and evaluation.

For organisations with an immediate need to promote contraceptive choices, a range of ‘off-the-shelf’, ready-made materials were created that organisations could edit. These were informed by existing research into the behaviours of key target audiences and included posters, an informational card, bus ads and advertising scripts.

"For us finding the team at Corporate Culture has enabled us to put together an innovative, responsive and practical Long Acting Reversible Contraceptive (LARC) Social Marketing Tool which is in high demand. The speed and responsiveness of the Corporate Culture project team to the toolkit design and development was most impressive. We consider our partnership with Corporate Culture to be both strong and strategic."

Gorden Muduma, NHS Marketing Manager, MSD (formerly Schering-Plough)