WRAP - Recycle Now

The UK’s Landfill Directive set a target of recycling or composting a third of all household waste by 2015.

Against this backdrop, Britain’s first national recycling campaign is proving a resounding success. Devised by the Waste & Resources
Action Programme (WRAP), ‘Recycle Now’ has resulted in 32 million people saying they are now committed recyclers.

The national ‘recycling loop’ logo and iconography is also present on millions of products, and is used by public and private sector organisations across the UK.

Corporate Culture has supported WRAP’s campaign for several years with insight, strategy, branding and creative communications.

“The team at Corporate Culture help you think creatively about social marketing and brand positioning in a social context way, which is both stimulating and rewarding. It is hard to think about things in the same way again. They have that knack of combining a small company ethic with a broad world vision, which is totally engaging.”

Nick Gammage, Director of Communications, WRAP

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