WRAP - Recycle Now

Britain’s first ever national recycling campaign was launched by the Waste & Resources Action Programme (WRAP) to meet challenging targets.

Devised by Corporate Culture on behalf of the organisation, the recycling loop logo places recycling at the heart of day-to-day activities, and communicates that it feels good.

This visual message is complemented with ‘Recycle Now’, a campaign name that emphasises the importance of taking immediate action.

The national brand was to be applied by the private, public, and not-for-profit sectors, so we generated detailed guidelines on its use and accompanying messages.

We also gave a distinct visual identity to each stream of materials that should be recycled.

"The team at Corporate Culture help you think creatively about social marketing and brand positioning in a social context way, which is both stimulating and rewarding. It is hard to think about things in the same way again afterwards. They have that knack of combining a small company ethic with a broad world vision which is totally engaging."

Nick Gammage, Director of Communications, WRAP

For more information, read the case study PDF.