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Creating a unified campaign for healthier living: NHS What will you change?
Corporate Culture worked with the NHS to deliver a social marketing campaign, What will you change?, to people on Merseyside.
It brings together four existing health services — smoking cessation, healthy eating, sensible drinking, and exercise — under one overarching brand for healthier living, and runs in partnership with high street store Boots' Change one thing campaign.
The work includes research, strategy, creative delivery of communications materials and the management of an advertising campaign and other promotional activity.