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Helping people Choose well during winter: NHS Choose well
We are delivering a social marketing campaign on behalf of five Primary Care Trusts (PCTs) on Merseyside, to help over 1.5 million people choose the appropriate NHS service if they are ill or injured during winter. It aims to ensure the public receive the best possible service, while reducing pressure on essential NHS services.
Choose well involves a celebrity PR launch, the development of a strategy and key messages, and creative delivery of communications across print, press and other media.