Corporate social marketing

Perhaps you want to help customers recycle more, eat well, save energy, drink responsibly, use water wisely or even use bags for life.

Like public sector social marketing, corporate social marketing involves deep insight into people’s beliefs and lifestyles. It involves understanding the benefits and barriers to the preferred behaviour, and the motivations for adopting it.

The big difference is that corporate social marketing uses assets such as existing and new products and services to achieve a balance of social and commercial results.

Benefits to companies include increased customer loyalty and trust, customer insight, improved reputation and reduced regulatory risk.

Corporate Culture is, we believe, the first agency globally to offer services and training in both public sector social marketing and corporate social marketing.

To find out more about our groundbreaking thinking, fill in the form and get in touch.