Here are a few insights you might find helpful in whatever journey you are on more
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Four steps to earning customer trust
The Corporate Culture Customer Trust Index 2006 suggests there are four simple steps any company can take to win customer trust.
- Ensure your product or service meets the expectations of customers. This is not about absolute quality. It’s about expectation.
- Ensure each customer contact is positive. You are only as good as the last personal contact.
- Speak to customers in their language. Show customers the difference your product or service makes in their life using the words they use.
- Act responsibly. Build trust by responsible action.
To find out more, email Belinda Miller on belinda.miller@corporateculture.co.uk
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A social marketing and corporate social responsibility specialist based in London & Liverpool, England – Corporate Culture