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Here are a few insights you might find helpful in whatever journey you are on more The Social Marketing Network is for anyone who is personally committed to positive social change. You can learn more about the network here, to login click here. |
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Latest newsDecember 17, 2007: John Drummond emphasises the potential of Corporate Culture's Social Marketing Network in Financial Times. Corporate Culture's exclusive social change forum, the Social Marketing Network, has featured in two Financial Times articles from a special supplement 'Understanding Global Philanthropy'. more October 29, 2007: Corporate Culture announces the launch of its groundbreaking social change network. Corporate Culture’s brand new social change platform - the Social Marketing Network – has gone live, and it’s already attracting a growing community of senior managers and directors from private, public and not-for-profit organisations. The network is designed to help companies and organisations push their CSR strategy to the next level, by creating an arena in which they can collaborate to become agents of responsible change – both within their own organisations and in the wider social context. This innovative platform contains two main elements. The first is a series of monthly round-table events, where members can discuss the latest issues and strategic thinking, led by some of the UK’s most progressive thinkers in the fields of social responsibility and change management. The second core element is the unique Insight Database: a continuously updated library of invaluable strategy and communication tools and techniques to help Network members effect lasting change. Visit the Social Marketing Network here. October 03, 2007: Corporate Culture CEO John Drummond explains the looming economic imperative of ethical business practice in PRWeek. As part of the publication’s Thought Leader Series, John’s article details the recent shift in approach to CSR of both UK and global businesses. He argues that social issues are no longer chiefly the concern of well-meaning community investment programmes, but increasingly the domain of marketing directors, whose focus should include the creation of sustainable market environments. To be at the leading edge of this tsunami of change, John believes that companies must involve customers in creating products and services that improve their lives, and collaborate with others to achieve real social change: only then can they create richer, stronger markets. Download a PDF of the full article here. September 11, 2007: Revolution in New Corporate Responsibility to begin in 2008, predicts Corporate Culture CEO John Drummond. Increasingly, companies are taking a different approach to social matters - like climate change and community relations - to make Corporate Responsibility part of their fundamental make-up. This shift, labelled as New CR by John Drummond, is best characterised by its focus on the specific areas of: customer, belief and collaboration. more September 7, 2007: The Olympic Delivery Authority (ODA) launches The ‘VeloDream’ Competition Launched today, the VeloDream competition gives schools across the UK the unique opportunity to capture the spirit of the Olympic and Paralympic Games. It tasks pupils aged 5 – 16 to use their creative talents, and design their dream VeloPark to host cycling events of the future. With 180 schools already signed up to take part, entrants have until the end of November to submit their most creative designs, after which regional judging will take place by a panel of design experts and young people. The prize for the two winning schools will include the chance to work with the 2012 VeloPark designers, and learn at first-hand how to create a world-class sports venue. more
August 9, 2007: Livingstone and Coaker praise Milestones London Mayor Ken Livingstone and Home Office Minister Vernon Coaker MP have added their support to the Milestones Exhibition. According to Mr Coaker: "The exhibition is a wonderful celebration of the diversity and cohesion which makes the UK so vibrant. It highlights the importance of tolerance and understanding of other belief systems, throughout the world." To read the full quotes click here. The exhibition - sponsored by Corporate Culture - runs at the Abbey Centre, 34 Great Smith Street, London until the end of August. July 19, 2007: Corporate Culture support major youth summit in Scotland. Between 20-23 July 2007, the University of Strathclyde will be hosting over 300 young people at the UK Youth Parliament's 7th Annual Sitting - its first outside England. Members from all over the UK will come together to address the issues which are important to them and their constituents. Corporate Culture Youth Strategy Director, Ashley Sweetland, a trustee of the UKYP, will also be present, training the young people in effective campaign and media skills at the event. more July 5, 2007: Ten questions to win customer trust July 3, 2007: BT wins Company of the Year Award July 2, 2007: Helping deliver a Milestone June 27, 2007: Cutting edge DVD wins Young People Now award May 16, 2007: Children to take over England May 11, 2007: The Gold standard May 1, 2007: New Client Services Director appointed! April 2, 2007: Corporate Culture today announces a refreshed vision, values and brand. The changes are included in its new website also launched today. more January 15, 2007: New DfES competition seeks to identify and replicate the achievements of young people more January 9, 2007: Trust trumps everything, according to the new Corporate Culture Customer Trust Index more January 3, 2007: |
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A social marketing and corporate social responsibility specialist based in London & Liverpool, England – Corporate Culture |
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