Latest news

27 November, 2008: Latest CC 'sparked' published – the news-and-views-letter from the world of young people

Corporate Culture's eighth edition of 'sparked' – the monthly e-mail that features the very latest insights from the world of young people – is published today. The eighth edition examines role models for young people following the election of Barak Obama as the next President of the United States and radio DJ and TV presenter Richard Bacon explores the impact of celebrity culture on young people.

To sign up to sparked and to view the latest edition, please click here

20 November, 2008: Join BT in supporting ChildLine's letters from Santa

The BT Charity Programme is this year supporting ChildLine's Letter from Santa - a fun and unique way to make a real difference for children and young people most in need. For a suggested donation of £5.00 to ChildLine you can order a personalised letter from Santa to be sent to the child, or children of your choice.

Visit the website for more details.

12 November, 2008: Corporate Culture launches ground-breaking social marketing training

The first social marketing training courses to be directly aligned with the new National Occupational Standards have been launched by Corporate Culture.

The courses are run by our newly formed Social Marketing Academy at venues in both London and Liverpool, and will help social marketing practitioners gain skills in behaviour change, social marketing strategy and commissioning actionable research.

The Academy is the brainchild of John Drummond, CEO of Corporate Culture, and one of the country's leading experts in social marketing. Learn more

November 10, 2008: CC in the middle of a Chain Reaction

On November 17 and 18, the Chain Reaction event will bring together social leaders, community activists, policy makers, business leaders and young people from around the world to share learning and to generate new ideas for social change, locally, nationally and globally.

Corporate Culture's Director of Youth Strategy, Ashley Sweetland, will be speaking in the Chain Reaction Interviews (12:30-13:30 in the Open Space) on day one of the conference. The summit will host a range of inspirational speeches, workshops, debates, and activities that will bring together those in power and those whose real power is their own commitment to creating change.

Download the conference programme and find out more information here.

October 23, 2008: Latest CC 'sparked' published - the news-and-views-letter from the world of young people.

Corporate Culture's seventh edition of 'sparked' - the monthly e-mail that features the very latest insights from the world of young people - is published today. The seventh edition has a special focus on children?s rights and features young people who went to Geneva earlier this year to present evidence to the UN Committee on the Rights of the Child and Andy Hamflett, Chief Executive of the UK Youth Parliament.

To sign up to sparked and to view the latest edition, please click here

October 3, 2008: Are you ready for the new commercial reality?

Corporate Culture CEO John Drummond has published the latest in his series of Viewpoint articles. This insightful and topical piece of thinking analyses the causes of the burgeoning financial recession, and how this must inevitably redefine the future business landscape.

To quote John: "It is the beliefs of people in today's Boardrooms which define the decisions that are made in the workplace day in day out. The big change is this: it is now time to articulate and debate these beliefs in public."

Download the Viewpoint

September 30, 2008: Help ChildLine answer children's calls at night by simply using the BT Yahoo! search engine.

Every click on a sponsored link by a BT Broadband customer will result in a donation by BT to ChildLine, a service provided by the NSPCC, registered charity numbers 216401 and SC037717.

For more information click here

September 26, 2008: Latest CC 'sparked' published - the news-and-views-letter from the world of young people.

Corporate Culture's sixth edition of 'sparked' - the monthly e-mail that features the very latest insights from the world of young people - is published today. The sixth edition looks at the healthy eating debate and features Judy Hargadon, Chief Executive of the School Food Trust.

Readers are also invited to complete a quick feedback survey and have the chance to nominate a charity of their choice to receive £100 as a thank you.

To sign up to sparked and to view the latest edition, please click here

September 22, 2008: See us at the inaugural World Social Marketing Conference in Brighton, from 29-30 September.

Corporate Culture has confirmed it will appear at the first ever World Social Marketing Conference, created in association with the National Social Marketing Centre and partners.

It brings together over 700 practitioners, policy makers and academics from across the globe – enabling them to lecture, learn and network.

Corporate Culture CEO John Drummond will give a welcome speech during a reception at the Conference's opening evening. On 30 September he'll also deliver a seminar alongside WRAP Director of Communications Nick Gammage, entitled 'Increasing home recycling in England'.

Corporate Culture's team will also host a stand during the exhibition where attendees can see our work, speak to our people, and learn about our ground-breaking Social Marketing Network and Social Marketing Academy.

"Everyone in the team is very excited about the Conference," explains John. "As well as sharing our own insights, we'll be seeking to forge partnerships with people who share the same aims."

For more information:

Visit the Conference website

September 11, 2008: The Liverpool's Challenge campaign is launched, asking people to help the city lose one million pounds of weight over the next year.

Liverpool PCT's Social Marketing Team today launched Liverpool's Challenge, a campaign that asks people to get active, eat healthy, and contribute to a city-wide weight loss goal.

A host of local celebrities attended the Challenge's launch event, which is supported by outdoor advertising, press advertising, and a website created by Corporate Culture.

People can use the site to pledge their pounds, get inspired to lose weight, and access free resources on healthy living.

For more information, visit:

Visit the Liverpool's Challenge website
Learn about our health offer
Discover Corporate Culture's digital services

August 29, 2008: Latest CC 'sparked' published - the news-and-views-letter from the world of young people.

Corporate Culture's fifth edition of 'sparked' - the monthly email that features the very latest insights from the world of young people - is published today. The fifth edition looks at sport and creating grassroots opportunities for young people. To sign up to sparked and to view the latest edition, please click here.

August 7, 2008: Latest CC ezine published – keeping clients informed of the latest news and events in social marketing.

The August edition of the Corporate Culture ezine goes live today. The monthly email features the very latest insights from across a variety of sectors — with this edition focusing on social marketing and health. Click here to read it.

August 5, 2008: Big Nev launches our Treat Yourself campaign.

Goalkeeping legend Neville Southall kicked off the 'Treat Yourself' anti-smoking campaign on behalf of Fag Ends and Liverpool PCT on Friday at Wavertree Sports Complex as part of the Liverpool Community Games. The campaign, created and delivered by Corporate Culture, targets hard to reach audiences with tailored smoking cessation messages.

Neville was only too aware of the dangers of smoking, as his own father had died of lung cancer and he had seen the pain that he had suffered: "As a former athlete I recognise how important it is to look after your health and I never smoked because I knew it would have ruined my career as well as my health. I am pleased to be able to offer my support to the campaign, which will hopefully encourage many men aged between 18-35 across the City to stop smoking as well as get fit by playing football."

Dr Paula Grey, Director of Public Health at Liverpool PCT, said: "The Treat Yourself campaign aims to make smoking cessation services more accessible, by providing men with the tools to quit on their own terms, as well as emphasising the rewards and treats that become both financially and socially attainable if they kick the habit."

The campaign was well received by the media, being covered on Radio City, Juice FM, City Talk, the Liverpool Echo and Granada TV.

July 25, 2008: Latest CC 'sparked' published – the news-and-views-letter from the world of young people.

Corporate Culture's fourth edition of 'sparked' – the monthly email that features the very latest insights from the world of young people — is published today. The fourth edition looks into global learning and active debate. To sign up to sparked and to view the latest edition, please click here.

July 24, 2008: Annual conference on Business and Society.

This year's annual European conference the EABIS Colloquium is being hosted by Cranfield in September. For further information, click here.

July 23, 2008: Ex-WRAP Director Ray Georgeson, joins Corporate Culture.

Ray Georgeson former Director of Policy and Evaluation for the Waste and Resources Action Programme, (WRAP) has been appointed Associate Director of Corporate Culture, the leading social marketing communications company.

Ray, 46, has been a leading figure in waste and resources management for many years as a campaigner, educator, social enterprise manager and policymaker. He has helped shape and influence Government policy on recycling and resource management for over a decade, including contributing to the seminal Cabinet Office “Waste not: Want not “ report which is credited with sparking the UK’s focus on recycling leading to a threefold increase in household recycling rates since 2000.

Ray was a founding director of WRAP in 2001 and has been instrumental in the success of this government-funded, non-profit making agency in promoting resource efficiency.

Ray was previously Executive Director of Waste Watch, playing a major role in the development of a small charity that specialises in education and promotion of recycling in schools, community groups and local authorities. He has also served as a member or chair on various bodies including the Government’s Advisory Panel on Beacon Councils, CREATE, the Community Recycling Network, London Remade and the Environment Council. He was appointed MBE for services to sustainable waste management in 1999.

Chief Executive of Corporate Culture, John Drummond, said: "I’m absolutely delighted to have Ray on board. He brings a wealth of experience that will help our social marketing campaigning work on the environment. He is one of the UK’s big hitters on the environment and behaviour change."

Ray said: "Corporate Culture are at the leading edge of social marketing, and my work with them is a major element of my new portfolio of activities. I am relishing the opportunity to work with this creative team to deliver positive environmental change."

June 26, 2008: Latest CC 'sparked' published – the news-and-views-letter from the world of young people.

Corporate Culture's third edition of 'sparked' – the monthly email that features the very latest insights from the world of young people — is published today. The third edition examines attitudes to knife crime and staying safe. To sign up to sparked and to view the latest edition, please click here.

June 13, 2008: Corporate Culture awarded BitC big tick at gala evening.

At the North West Business in the Community Awards ceremony last night, Corporate Culture was presented with our Big Tick award in the BitC Awards for Excellence. Following a video tribute featuring our employees talking about what working for the business means to them, the award was collected by Company Secretary Ann Fillis.

CC Senior Designer Trevor Howarth, one of 10 CC employees present on the night, was thoroughly impressed with proceedings: "It was a fantastic evening, the speeches, videos and awards were all interesting, the food was great, and there were great performances from a young persons’ orchestra and dance group. Finally the event was topped off by Gordon Burns presenting us with the Award!"

Now all eyes turn to the Royal Albert Hall on 7th July, when CC is in the running for the even more prestigious Small Company of the Year award. Fingers crossed...

June 12, 2008: BT’s Better World Campaign, with strategy and project management provided by Corporate Culture, has picked up its fourth award in eight weeks

The International Public Relations Association (IPRA) held their annual Golden World Awards on Tuesday 10th June at the Honourable Artillery Company, London, where the campaign won the CSR category for Excellence in PR. This award complements three others won so far this year:

• the PR News Global CSR Awards – Community Partnership category (for BT’s work with ChildLine).
• International Listening Association Award (for BT’s work with ChildLine).
• SABRE European Excellence Awards – Telecommunications category (for the Better World campaign).

We are proud to be part of the campaign’s deserved success, and were further delighted when Dave Hancock, Head of BT’s Education and Volunteering Programme, presented Corporate Culture with a plaque to recognise our contribution to the Better World campaign over the last year.

May 29, 2008: Thank you for helping us achieve a double victory in BITC awards

Thanks to excellent working relationships with our clients, Corporate Culture has scored a double victory by being shortlisted for the BITC's (Business in The Community) Small Company of the Year Award and achieving a Big Tick in the BITC Awards for Excellence.

Read the full press release here.

May 29, 2008: Corporate Culture is shortlisted for the BitC Small Company of the Year Award, and awarded a BitC Big Tick!

We are proud to announce that we are one of the four businesses shortlisted for the prestigious Business in the Community (BitC) Small Company of the Year Award, in the BitC Excellence Awards 2008.

Now in their eleventh year, the Awards are the UK's leading recognition programme for companies engaged in responsible business practices.

Small Company of the Year is awarded to the UK SME that has demonstrated best practice in improving its business and its overall impacts in the marketplace, the workplace, the environment and the community.

John Drummond, CC's Chief Executive, said: "Everyone at Corporate Culture is delighted to be shortlisted for the Small Company of the Year Award. It's fantastic to have our work recognised for the positive difference it makes to people every day. We can't wait to hear the final result!"

The winner will be announced at Business in the Community's National Awards for Excellence Gala Dinner at the Royal Albert Hall on 7th July.

The news comes as Corporate Culture is awarded a BitC Big Tick, an independently assured accreditation for organisations that demonstrate excellence in the way they organise and integrate responsible business practices.

Stephen Howard, Chief Executive of BitC, said: "Those who achieve the Big Tick are leading companies, ones that run their businesses aware that they depend above all on the talent, innovation and loyalty of their people. They know that they cannot build a successful sustainable business without constantly showing their commitment to being a better business."

View the presentation Corporate Culture submitted during the selection process here.

Visit the BitC Excellence Awards website here.

May 22, 2008: Latest CC 'sparked' published – the news-and-views-letter from the world of young people.

Corporate Culture's second edition of 'sparked' – a new monthly email that features the very latest insights from the world of young people is published today. The second edition examines marketing to children and responsible business. To sign up to sparked and view the latest edition, please click here.

April 22, 2008: CC launches 'sparked' – the news-and-views-letter from the world of young people.

Corporate Culture today launches 'sparked' – a new monthly email that features the very latest insights from the world of young people. The first edition looks at youth leadership and the qualifications debate.

To sign up to sparked and view the latest edition, please click here.

April 2, 2008: Sweetland to speak on entrepreneurship at Striding Out event.

Corporate Culture's Director of Youth Strategy, Ashley Sweetland is among the invited speakers at 'Stride Out in the Workplace!', an event looking at how companies can nurture an environment of entrepreneurship.

This exciting evening is aimed at professionals who want to be entrepreneurial in the workplace and to present their ideas effectively to management.

It will be held at the British Library Conference Centre on Wednesday 9th April, 6 - 8.30pm

Learn more and sign-up to attend by clicking here.

March 17, 2008: Read the latest CSR newsletter from Mallen Baker.

Mallen Baker has published the latest of his fortnightly CSR dispatches. Sponsored by Corporate Culture's Social Marketing Network, you can download this must-read Business Respect newsletter here.

Learn more about the Social Marketing Network

March 11, 2008: John Drummond discusses How to Change the World

In his latest Viewpoint article, Corporate Culture CEO John Drummond offers essential insight into how organisations can achieve cut-through in a world awash with confusing and conflicting messages, to influence stakeholders and change the world.

Download the PDF here.

February 12, 2008: Making the UK the best place in the world for children to grow up.

In his new article on the website Youth Work Now, Ashley Sweetland, Corporate Culture’s Director of Youth Strategy, looks at the Government's recently published Children's Plan and asks 'what do we need to do to make the UK the best place in the world for children to grow up?'

Ashley argues that the UK must first tackle issues around child poverty, education, respect and youth justice.

To read the full article* and contribute to the debate visit Youth Work Now.

* To read the full article requires membership of the Youth Work Now site. Registration is free and the joining process takes seconds.

February 8, 2008: Latest Social Marketing Network event aims to boost participation in sport.

The Social Marketing Network had its inaugural roundtable event on January 22nd 2008 at the Royal College of Physicians, Regent's Park. The topic under discussion was 'how to increase participation in sport'.

According to the session's keynote presenter, Jennie Price, Chief Executive of Sport England, the nine words defining how to help increase participation in sport are "accessibility, choice, customers, partnership and get on with it!"

Jennie's presentation explored the background and key factors in encouraging uptake of sport, and included the surprising fact that adults in the UK spend only around 10 minutes each day engaged in sport or outdoor activities.

All 15 attendees contributed to a dynamic debate, which generated a series of valuable outputs that will be available to members of the Social Marketing Network.

To learn more about the Network and find out about future events, click here.

January 18, 2008: John Drummond is invited to join the Government-established Social Marketing Standards Advisory Group.

Corporate Culture CEO John Drummond has been invited to join the Social Marketing Standards Advisory Group, an independent body that creates National Occupational Standards for the positive use of social marketing.

John will join an exclusive list of Group members, which includes representatives of national social marketing organisations and major employers.

The Group is one of a number of projects instigated by the national Marketing and Sales Standards Setting Body (MSSSB), set up by Government in 2001 to promote best practice in Sales and Marketing. It promises to have a major positive impact on social marketing practices in not only the UK, but abroad.

Visit the website here.