November 2010
CC CEO to speak at Economist Sustainable Business Summit
Corporate Culture CEO John Drummond will speak at the 2011 Sustainable Business Summit.
Organised by The Economist, the Summit will examine the arguments for sustainable business – exploring how placing environmental and social benefits at the centre of management practices can secure the long-term future of companies.
The event will be held next March, in London, and will feature leading organisations, pioneers and experts in the field. John will speak on the subject of employee engagement and the methods companies have successfully used to promote corporate responsibility from within.
Last year, the event was attended by individuals from major organisations like ASDA, BT and Coca-Cola Europe.
To learn more and book your place, visit the Sustainable Business Summit website.
For more on our thinking, see our work on sustainable business and employee engagement, or follow John on Twitter.
Against Malaria raises $6 million
Against Malaria Foundation, the mosquito net charity, has passed the $6 million mark for funds raised.
It was one of the first organisations to publicise and confront the horrific mortality rates, especially among children, associated with malaria. And it presented a mind-blowingly simple and cost-effective solution – nets, lots of the right sort of nets.
Corporate Culture has supported Against Malaria for the past six years. We helped the charity design the logo for its first major fundraising event, World Swim Against Malaria. And since then, we’ve created around 10 logos for events relating to football, cycling and running. In the future, we hope to extend the family further.
The announcement of $6 million raised equals an amazing 1.3 million nets that protect people from malaria. This comes on the back of a recent announcement by GiveWell – an independent, non-profit charity evaluator – which placed Against Malaria third in its list of top-rated international charities and as the world’s leading anti-malaria charity.
Rob Mather, the Against Malaria founder said: “A lady who had worked with Corporate Culture spoke very highly of the organisation and people, suggesting I contact them to see if they would be willing to help with our logo pro-bono.
“That’s our way of working – asking and hoping people will help for free on the basis that nobody needs $5 more than children in Africa and elsewhere, when a mosquito net can protect them from malaria at night.
“The response from Corporate Culture was terrific and the logo was spot on, both in terms of its stand-alone qualities – simple, clear, recognizable – and also its ability to be consistently extended as other projects have evolved.
“My only regret is that to this day Trevor (the graphic designer who leads the project) and I have still not met! We hope to put that right soon so I can say a big thank you in person for all the support we have had and continue to receive.”
For more information, download a PDF of the logos or visit the Against Malaria website.