January 2011
Anglian Water Manifesto grabs prime spot in creative showcase
The launch vehicle for Anglian Water’s Love Every Drop brand has been chosen by Howard Smith Paper Group as a great combination of concept and sustainable printing.
The manifesto, which captures the Anglian Water’s revolutionary approach to sustainability, will feature in a special edition supplement produced by the paper experts on 20th January.
Distributed to major design publications such as Creative Review, Grafik and Marketing Week, Profiles 50 showcases projects that combine creative design and printing with the most environmental choice of stock on the market – Carbon Balanced Paper.
Carbon balancing matches perfectly with the manifesto’s contents, by offsetting the environmental impact of the print run through the World Land Trust’s forest conservation projects.
Designed and developed by Corporate Culture, the manifesto has been distributed to MPs, scientists and decision makers, marking a revolutionary approach to creating a sustainable region.
Why not see a case study on the project, or learn more about our work on sustainable business?
Excellent results for NHS Wirral stop smoking campaign
Results are in for Your reason, your way, the NHS Wirral stop smoking campaign. It was specifically designed to target hard-to-reach smokers who wouldn’t engage with traditional stop smoking services.
Your reason, your way placed an emphasis on choosing your own quit method, and led with strong incentives for successful quit-attempts. These incentives were delivered in partnership with ASDA. The campaign was brought to life through advertising, a branded mobile trailer that visited locations throughout Wirral, personal quit kits, and support through phone, text and other means.
The evaluation explored the service’s effectiveness, accessibility, appropriateness and impact. It found that 28% of those who had used the service claimed to have quit successfully – a high percentage for such a hard-to-reach audience. Of those that still smoke, 57% have attempted to quit again in the last 6 months.
In addition, around 81% of the people who visited the campaign trailer claimed it encouraged them to quit smoking, while 75% went on to tell somebody else about it.
Notably, around 84% of users who received the self-help quit kit said it made them think that quitting smoking was achievable. Piloted from February 2010, the campaign will continue to run until March 2011.
Why not see a case study on the project, or learn more about our work to stop smoking?