Corporate Culture in Design Week
Design Week have published a nice piece on the new brand identity that Diabetes UK have commissioned Corporate Culture to create. The identity will launch in February 2012.
“Barbara Young, chief executive of Diabetes UK, says, ‘A new brand for Diabetes UK is not just about a change in colour scheme and a new logo, but goes right to the heart of who we are and what we do.
‘Our assertive new look will help us communicate our active campaigning approach to help people with diabetes live long and healthy lives. We believe it will help raise our profile and so enable us to make an even bigger impact in all aspects of our work, from funding pioneering research in a search for a cure for diabetes, to campaigning in Parliament for diabetes to be kept high on the political agenda.’”
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