Coventry campaign cooking on gas

We love to see the campaigns we’ve been involved in go from strength to strength, especially ones that improve the health of the nation, and the Cook and Eat Well programme is no exception.

The programme, a partnership between Coventry City Council and NHS Coventry that was launched in Coventry in April 2011, engages children, families, adults, schools and employees in activities that promote good nutrition and healthy eating, and develop cooking skills. And as the recently published Cook and Eat Well annual report shows, it’s having a significant impact. 

The highlights of the Cook and Eat Well programme so far include:

• delivering more than 200 cooking activities across the city
• involving more than 4,200 people in Cook and Eat Well events
• supporting more than 9,000 children to eat more fruit and vegetables
• training 117 community food champions
• establishing 39 community-led cooking clubs.

There was also an 18% increase in participants cooking from scratch each day, and a 27% rise in those eating their daily five or more portions fruit and vegetables, while 92% said they were likely to re-attend Cook and Eat Well events.

Corporate Culture’s contribution was the development of a communications strategy. This included a corporate identity and logo, the Cook and Eat Well website, a wide range of flyers, leaflets, adverts and other publicity materials, templates and community engagement techniques.