Latest news

2 June, 2009: CC appoints new director of expanding Social Marketing Academy.

Hilary Berg, whose previous roles include head of public relations at Iceland, has been appointed to run Corporate Culture's Social Marketing Academy. Hilary has worked on projects around the world, including Africa, Central America, Europe and the US, and brings with her over 20 years experience in strategy, brand development, PR and corporate responsibility. A passionate educator, Hilary continues to work closely with the School for Social Entrepreneurs as a trainer, mentor and business coach for start-up social businesses.

You can find out more about our Social Marketing Academy by clicking here.

29 May, 2009: Latest CC 'sparked' published – the news-and-views-letter from the world of young people.

Corporate Culture's May edition of 'sparked' – the monthly e-mail that features the very latest insights from the world of young people – is published today. The edition examines a range of announcements relating to young people, volunteering and graduate opportunities. Graham Hoyle OBE, Chief Executive, Association of Learning Providers discussed 14-19 education and we ask young people if they understand their education options.

To sign up to sparked and to view current and previous editions, please click here.

7 May, 2009: Corporate Culture strengthens its offer with new CR director

The team at Corporate Culture continues to grow with the appointment of Shannon Houde as our new Corporate Responsibility director. Bringing over 10 years experience to the role, Shannon has worked across all sectors, producing and implementing CR strategies for organisations such as the World Wildlife Fund, Capita Group, Cadbury Schweppes, Deloitte Global, L'Oreal, Nokia and Reuters. Now based in London, Shannon came to Europe via San Francisco and Patagonia, Chile, where she ran an eco tourism business for three years.

30 April, 2009: North West Collaborative Procurement Hub chooses Corporate Culture.

The North West Collaborative Procurement Hub (NWCPH) has announced that Corporate Culture is one of only 19 agencies appointed to the organisation's health communications roster. The company was appointed in all the four areas it applied for – consumer research, strategy, stakeholder engagement and creative. The NWCPH, which represents over 50 NHS organisations in the region, aims to support the delivery of first class care to patients by ensuring NHS teams have access to the best possible products and services.

29 April, 2009: Corporate Culture's CEO John Drummond talks to UK Retail Leaders on customer insight.

Corporate Culture's CEO John Drummond shared insights about tomorrow's customer with retail leaders from across the UK. John led a session at the 2009 Retail Forum with ASDA's Corporate Affairs Director Paul Kelly on Keeping focus on the customer – against the backdrop of world economic uncertainty and social change. A complete copy of the presentation is available for a limited time by emailing john.drummond@corporateculture.co.uk

23 April, 2009: Latest CC 'sparked' published – the news-and-views-letter from the world of young people.

Corporate Culture's April edition of 'sparked' – the monthly e-mail that features the very latest insights from the world of young people – is published today. The edition examines the Prime Minister's announcement on compulsory community service for young people and the Coalition for Young People's new manifesto. Our very own Ashley Sweetland reflects on a month of talent announcements and we ask young people if they think compulsory community service a good idea.

To sign up to sparked and to view current and previous editions, please click here.

16 April, 2009: Corporate Culture has been placed on the COI's new national marketing, brand and strategy roster.

Corporate Culture has been placed on the COI's new national marketing, brand and strategy roster. It's one of only 50 agencies to make the specialist roster for the government and public sector from over 600 applications across the UK. The company was selected because of its considerable expertise in social marketing and stakeholder communications.

14 April, 2009: Corporate Culture has been asked to lead on a pioneering social marketing campaign to denormalise smoking.

Corporate Culture has been asked to lead on a pioneering social marketing campaign to denormalise smoking. NHS Halton and St Helen's selected Corporate Culture to develop and roll out the year long intervention. The company's Liverpool social marketing team are now working for over 20 local and regional NHS organisations.

13 April, 2009: New research tool strengthens CC's insight

Corporate Culture's Insight unit has acquired a new system that will streamline its quantitative data collection, allowing it to compete against a much wider range of agencies with a research offer.

The system works via email, issuing surveys to any number of email addresses and instantly collating data from the responses.

The survey format can be designed to suit the Insight team's needs, or customised to fit a client's brief, with potential uses including:

• Stakeholder feedback
• Employee opinion gathering
• Service and concept testing
• Consumer polls

CC's Head of Insight, Belinda Miller, said; "The system allows us to completely customise our survey process, giving our clients access to an efficient and professional service – and, most importantly, accurate stakeholder data."

For more information on Corporate Culture's research and insight offer, click here

01 April, 2009: Latest CC 'sparked' published – the news-and-views-letter from the world of young people

Corporate Culture's February edition of 'sparked' – the monthly e-mail that features the very latest insights from the world of young people – is published today.

To sign up to sparked and to view current and previous editions, please click here

16 March, 2009: Corporate Culture has been appointed to brand the skills council for the UK justice sector.

Corporate Culture has been appointed to brand the skills council for the UK justice sector. Skills for Justice – who promote and facilitate training for the police, prison, judiciary, forensics, fire and rescue services – have asked CC to create a skillsmark for achievement in forensic science. The CC branding team will also deliver a set of guidelines over the coming months, allowing the mark to be applied across the sector.

03 March, 2009: Corporate Culture CEO John Drummond features in a new report from the Chartered Institute of Marketing

The report 'Less smoke, more fire: the benefits and impacts of social marketing' explores the latest thinking from the field.

John argues that social marketing presents a challenge to commercial marketing because it demands deeper thinking:

"It's no longer enough simply to ask customers their views on products, services or reputations and expect them to be able to articulate a response," says John. "To get under the skin of lifestyles and beliefs, deeper research and insight is necessary."

For more information, see the Chartered Institute of Marketing press release.

25 February, 2009: Latest CC 'sparked' published – the news-and-views-letter from the world of young people

Corporate Culture's February edition of 'sparked' – the monthly e-mail that features the very latest insights from the world of young people – is published today. The edition examines two major reports – Children's Wellbeing in a Commercial World and The Good Childhood Inquiry. Fiona Blacke, CEO of The National Youth Agency, comments on the new government health strategy for children and young people and we ask young people how they would improve health for young people.

To sign up to sparked and to view current and previous editions, please click here

17 February, 2009: Announcing The Impact Group – a new alliance for social change

American culture change specialists Good for Business and the Metropolitan Group have joined forces with Corporate Culture to launch a unique venture &ndash the Impact Group. Together, they are committed to tackling the new challenges and opportunities the world now faces, by providing leadership in social marketing and responsible business strategy. The group's vision for the future is based on collaboration with influential clients around the world to achieve real social change at all levels of society. Beginning with a focus on health matters in 2009, the group will expand to other areas, including economic development, human rights and the environment.

Learn more about The Impact Group here

06 February, 2009: Corporate Culture announce new opportunities

We are looking for experienced practitioners in social marketing and marketing communications to join our team of trainers and tutors running skill transfer programmes and leading training courses. Check out our vacancies page for these and other opportunities.

30 January, 2009: Corporate Culture at the NCVO Annual Conference 2009

Corporate Culture's Director of Youth Strategy, Ashley Sweetland, will be speaking at this year's NCVO Annual Conference – "Civil Society: Building trust in uncertain times". The event takes place on Wednesday 18 February at The Brewery in Central London. Ashley, who is a member of the NCVO-supported Future of the Third Sector Leadership Group, will be contributing to an interactive workshop exploring the challenges ahead for both current and aspiring civil society leaders. The session will focus on what the third sector will look like over the next decade and beyond.

For further information, or to book a place at the conference, please visit the events page.

27 January, 2009: Download Corporate Culture's new Social Marketing Knowledge Book.

From today, anyone wanting to achieve positive change can benefit from the Social Marketing Knowledge Book.

Authored by Corporate Culture and free to download, the Book takes the reader from the history of social marketing through to the latest thinking. It includes guidance on the theories of behaviour change, plus CC's in-house thinking around personal motivations to act, and how to create social marketing campaigns.

Corporate Culture Chief Executive John Drummond said:

"The Social Marketing Knowledge Book is a must-have for all involved in the field. By putting our thinking out there in the public domain, we hope to help people achieve change on the causes they believe in."

Download a PDF of the Book now

The Book is aligned to the Social Marketing Academy, CC's module-based training course that gives social marketing practitioners the insights needed to develop world-class programmes.

To discover more about the Academy, visit the website or email John Drummond.

22 January, 2009: Latest CC 'sparked' published – the news-and-views-letter from the world of young people

Corporate Culture's January edition of 'sparked' – the monthly e-mail that features the very latest insights from the world of young people – is published today. The edition examines the new Change4Life campaign launched by the Department of Health and asks young people what the big issues for 2009 will be for young people. Corporate Culture's Ashley Sweetland reflects on 2008 on progress for young people and looks forward to the year ahead.

To sign up to sparked and to view current and previous editions, please click here

19 January, 2009: Rave reviews for Corporate Culture's first Social Marketing Academy training course

In London today, Corporate Culture hosted 'Introducing: an overview of social marketing'. The event covered the first module of the Social Marketing Academy, a unique training course that gives social marketing practitioners the insights needed to develop world-class programmes.

Attendees from a range of high-profile organisations covered topics such as the motivators for personal action, the major theories of behaviour change, and the new National Occupational Standards in social marketing.

Feedback was extremely positive:

"The day met expectations I didn?t know I had."

"The environment, tools, flow and content of the material were well thought out and prepared."

"Very satisfied – a good day's learning with like-minded people."

"A good overview in a high octane environment."

'Introducing: an overview of social marketing' is the first in a series of five modules. The others are: 'Motivating: what persuades people to act', 'Researching: insight that leads to change', 'Creating: exploring strategies and interventions', and 'Planning: creating a social marketing action plan'.

John Drummond, Corporate Culture Chief Executive and Academy tutor said:

"Everyone at Corporate Culture was delighted to see the Academy launch successfully. We believe our unique insights can help social marketing practitioners sharpen their skills – bringing major benefits to them, and those they seek to help."

The next Academy events cover the topic 'Motivating: what persuades people to act'. They will be held on 12 February in the North West, and 16 February in London. There are a limited number of places available on these courses, so to avoid disappointment please book now.

To discover more about the Academy, visit the website or email John Drummond.