On purpose

It’s now more important than ever for a forward-thinking organisation to have, and be seen to have, a core purpose that aligns the benefits brought by its products and services with the beliefs of its employees and customers, and the needs of society.

Doing so creates positive emotional connections, enchances reputations, and generates a degree of loyality that all brands strive for.

With 2017 only a few weeks away, you'd be forgiven for feeling a bit reflective - looking back at this year's successes and challlenges, while already planning your next steps and new initiatives for the new year. 

But this is also the perfect time to take stock and ask your organisation the big question: what is our core purpose?

Check out our chairman, John Drummond's thoughts here and let us know if you'd like to chat through how we might be able to help you look at this for your organisation.