Research and insight

To change behaviour, you need to understand what motivates people to act.

That may seem straightforward, but recent thinking by neuroscientists suggests that understanding how customers think is not as easy as we first thought.

They say that 95% of our thinking happens in the unconscious, so superficial opinion research frequently fails to give you insight into what people think, feel, believe and do.

What’s more, the New Economics seminal paper on behavioural economics suggests it is no longer enough simply to give people the right information, incentives and disincentives, and expect them to act in their own best interests.

Other factors like emotion, habit, social context, the fear of loss and the behaviour of others play a critical role. So how do you gain a deep understanding of these wider issues?

Last year, in health alone, we conducted over 40 research projects, helping clients gain insight to inform their interventions, their strategies or their communications.

Our offer is actionable research that we can commission, deliver and analyse. This might include contextual audits, qualitative or quantitative research or any other research to help you achieve results.

To learn more, fill in the contact form and get in touch.