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Corporate Culture impact on society summary
Set out below is a brief highlight of our approach to managing our impact as a business across our marketplace, workplace, community and environment. To find out more detail about our commitments, activities and performance please click on the links in each section.
Marketplace
We have chosen to focus all our work on social change. The biggest impact we have relates to campaigning with clients. We work across the private, public and not for profit sectors - for example, with BT on their Better World Campaign to give young people a voice and with Primary Care Trusts to help people live longer healthier lives. We have developed processes to help clients achieve both commercial and social results. Our approach has led to a conversion rate for new clients of 50%, which is unusually high. We also retain over 90% of our clients year on year.
Workplace
Our approach to Workplace is through our Life at Work pProgramme to ensure employees make the most from their life at work. This involves seeking employees’ views and acting on what we hear to improve the business and the working lives of colleagues. As a result of our actions employee retention is over 90% and employee satisfaction has increased by 9% in a year to 85%.
Community
Our approach to the Community is in two parts. First, in the traditional sense, around 70% of colleagues actively participate in causes they believe in. Second, we extend our definition of the community to include leaders of social change and in the last six months we launched our Social Marketing Network. The network provides over 100 tools and techniques on social change and meets to explore issues linked to change. Round table meetings have covered leading edge CSR, leading edge social marketing, customer involvement and empowering citizens. The cost to the company has been over £125k in value. The benefit is that we continually sharpen our thinking and contribute to wider debate among the leaders of social change.
Environment
Our approach to Environment is to punch above our weight. We act on all six of the May Day principles. Our actions are measurable. For example, we have almost halved our energy use in a year. We have worked on our carbon footprint and also want to extend our ambition to help employees become carbon neutral at work and at home. The biggest contribution we can make is through our environmental campaigning work. For example, we helped devise the strategy and iconography for the national RecycleNow campaign which has helped increase the number of people actively recycling by around five million over the last four years.
Integrating responsible business practice
Our whole approach to responsible business practice is built into our annual Business Plan with clear improvement actions and we independently check our progress through Investors in People, GoodCorporation, ISO 9001 and a commitment to achieve ISO 14001 by the end of 2008.. Additional specific actions and measures are included in the presentation and attached fact sheets.
A social marketing and corporate social responsibility specialist based in London & Liverpool, England – Corporate Culture