CSR Strategy: a fit for purpose approach

What kind of socially responsible company do you want to be?

• Keep up with the competition: comply, and avoid falling behind
• Storyteller: get your CSR stories out there and visible
• Values-led: bring your core values to life
• Reputation-led: engage stakeholders and create flagship initiatives
• Strategic: bring it all together and align it with your brand and business plan
• Leading edge: engage customers and collaborate with others to achieve real change

Whatever your ambition, Corporate Culture has the experience.

We have supported CSR strategy work with Bank of America, Coutts Bank, BNFL, British Land, Sky, EDF Energy, Wates Group, 02 and many more.

We have worked on cause marketing strategies with BT, T-Mobile and Lloyds TSB.

We have told stories with Microsoft, ASDA, Volunteering England and Alliance & Leicester.

We have worked on collaborative partnerships from responsible drinking to mobile phone recycling.

And we practice what we preach – as a finalist in the 2008 and 2005 BitC Awards for Excellence Small Business of the Year Award.

Our CSR services include:

• Creating CSR strategies
• Communications to earn trust (including CSR communications)
• Creating fit-for-purpose cause marketing campaigns
• Stakeholder research, including customers and employees
• Re-defining your brand
• Helping you define your purpose
• Identifying your values and beliefs and bringing them to life
• Creating strategies for sustainable economic growth
• Engaging your customers on social change
• Collaborating with others on social marketing campaigns
• Engaging employees
• Creating the employer brand and attracting potential employees
• Creating and delivering culture change programmes
• Training for CSR professionals and creating a fully functioning CSR team
• Persuading colleagues and influencing the Board
• Sustainability communications
• Performance improvement programmes
• Customer service improvement programmes

For more information contact Richard Graham