The science of behaviour change
Behavioural science has gone mainstream! Following books such as Freakonomics, Predictably Irrational and Thinking, Fast and Slow, there has been a surge of interest in the latest thinking and game-changing insights from the field of behavioural economics, and, more widely, behavioural science. However, organisations continue to wrestle with applying behavioural science to better understand and influence behaviour.
Benjamin Buckby will be leading this session sharing the very latest behavioural thinking into how people make decisions, as well as actionable strategies and tactics for designing effective behavioural interventions, together with case studies.
Benjamin has been working in the business of changing behaviour (employees, customers and consumers alike) for almost a decade. He has worked in various strategic and leadership roles in marketing, advertising and social/market research with clients spanning private, public and third sectors in the UK, Europe and Middle East, including RBS, Toyota Financial Services, Shop Direct, ITV and WWF International, amongst many others. He also regularly delivers behaviour change training for the Market Research Society.
Joining him will be Jessica Forte, who directs and delivers a variety of behaviour change campaigns, transformational change projects and sustainable business projects with a cross sector of clients. She led on the enormously successful Tennis Is campaign for the Lawn Tennis Association that changed behaviour and increased tennis participation in pilot areas by 24% and, more recently, with various water companies, helping them to engage their customers more effectively on sustainable water usage.
The Discovery Session, which is free of charge, will be held in central London from 8.30 to 10.30am on Thursday, 14th June.
Tea/coffee will be available from 8.30am, with a prompt start at 9am.
It promises to be an invaluable session for all those senior professionals wanting to learn how to more effectively understand and influence behaviour to deliver the competitive edge.
If you would like to attend, let Elaine know by close of play on Friday, 18th May, 2018.