Stakeholder engagement and stakeholder mapping give organisations the opportunity to align their actions with the needs and expectations of their key audiences. Done well, it fuels long-term business success and creates value.
It should be a straightforward process: find the people you want to communicate with, listen to their views, act on them, and share your message on what you did. Of course, it’s rarely that simple, because what people say is often different to what they think and believe.
That’s a challenge we embrace. We can help you identify your key stakeholders, gather insight into the issues they view as material, and understand how they really view your business, service or product. Our strategic analysis helps you truly tailor the stakeholder engagement and communication process to their needs – so that they move from being suppliers, employees or partners, to become true advocates, able to identify opportunities as well as risks.